Regardless of pleading editorial content material innocence, a Copenhagen courtroom ordered Bet365 pay $691,128 to 23 Danish athletes for utilizing their IP with out permission. [Image: Shutterstock.com]
Regardless of Bet365 arguing it had used pictures of 23 Danish athletes with out their permission for editorial content material functions solely, Denmark’s Maritime and Business Courtroom has dominated in any other case, ordering the UK-based on-line playing agency to pay DKK 4.7m ($691,128) in compensation.
The Sø-og Handelsretten’s ruling on Monday was that use of the pictures counted as advertising and marketing, and that Bet365 ought to have requested the people for his or her consent earlier than utilizing their mental property (IP) on social media.
Denmark nationwide soccer group stars Christian Eriksen, Kasper Schmeichel, and Simon Kjaer
The 23 embody Denmark nationwide soccer group stars Christian Eriksen, Kasper Schmeichel, and Simon Kjaer, handball champion Mikkel Hansen, and badminton participant and Olympian Viktor Axelsen.
Danish nationwide day by day Berlingske reported that Manchester United midfielder Eriksen had his image used the most and subsequently the decision awarded him the most important sum of DKK 1.45m ($213,730).
The Danish Gamers’ Affiliation represented 21 of the 23 athletes. Affiliation director Michael Sahl Hansen acknowledged his physique was “completely happy that the courtroom has drawn a thick line underneath the truth that it requires consent to make use of the gamers’ pictures or names.”