DraftKings launched a hip-hop music video with among the style’s biggest artists to advertise the beginning of the NBA playoffs. [Image: Shutterstock.com]
DraftKings sportsbook launched a collaborative hip-hop single and music video known as “The Recreation” Wednesday to have a good time the beginning of the NBA playoffs.
The observe options The LOX (a rap group consisting of Jadakiss, Kinds P, and Sheek Louch), Rick Ross, and Fats Joe. The verses comprise quite a lot of themes however comprise quite a few references to basketball, gamesmanship, and competitors.
‘The Recreation’ is a observe that faucets into hoops tradition on and off the courtroom”
“To share our love for ‘The Recreation,’ DraftKings collaborated with iconic hip-hop artists Rick Ross, Fats Joe, and The Lox to launch an NBA Playoffs anthem,” mentioned DraftKings co-founder and President Matt Kalish. “‘The Recreation’ is a observe that faucets into hoops tradition on and off the courtroom, and what it means to wager on your self.”
The video on high of the audio is generally a montage of the perfect moments from the 2022-23 NBA common season with occasional flashes of branding and sports activities betting terminology.
The tune and video had been seemingly launched in an effort to develop DraftKings’ already large viewers throughout probably the most aggressive occasions of the 12 months for sports activities groups and sports activities bettors. The music video acts as a spotlight reel and helps construct pleasure for the upcoming race for the Larry O’Brien trophy.
The video is offered on DraftKings’ social media pages and YouTube channel and may be downloaded on music streaming platforms.
DraftKings has the Milwaukee Bucks because the favorites to win the title at +265, simply forward of the Boston Celtics, (+310) and Phoenix Suns (+425).