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FanDuel has had full model dominance over its rivals on TV in 2023, a report reveals. [Image: Shutterstock.com]
Successful the struggle
Advert-tracking firm iSpot.television has revealed that FanDuel is crushing its US rivals within the battle for sports activities betting promoting supremacy. From January 1 to August 15, 2023, FanDuel was the “most-seen” sportsbook model on American TV.
iSpot took to Twitter Wednesday to share a hyperlink to its Sports activities Betting TV Advert Transparency Report:
FanDuel’s share of TV advert impressions elevated round 40% to 49% year-on-year. This implies FanDuel has a staggering 28% lead over DraftKings, cementing its place as TV’s most-seen sportsbook model.
BetMGM was third with 16%, PointsBet fourth, and FOX Guess fifth. The latter two have each since introduced their exit from the market.
Cross-marketing pays off
Regardless of all of the adverse consideration TV adverts are getting from sports activities betting’s political opponents, akin to Rep. Paul Tonko, sportsbooks have truly elevated their adverts by 25% from 2022.
Extra adverts throughout non-sports reveals boosted FanDuel’s 2023 TV dominance
As well as, iSpot said the leading sportsbook brands “are maturing as TV advertisers,” by way of cross-marketing. Extra adverts throughout non-sports reveals boosted FanDuel’s 2023 TV dominance. FanDuel’s adverts on Associates gave it virtually 9% of its advert impressions, whereas these on On Patrol: Dwell accounted for practically 3%.
Altogether, 41% of sportsbook TV advert impressions have been delivered throughout non-sports
programming within the interval.
Reigning supreme
Earlier this month, FanDuel revealed it had hit a “pivotal” profitability inflection level through the first six months of 2023, with its complete US betting income up 78% year-on-year to achieve £1.37bn ($1.7bn).
A July 2023 report from funding agency Jefferies, in the meantime, revealed FanDuel because the outright US sports activities betting market chief, proudly owning 45% of the web market when it comes to gross gaming income. DraftKings was subsequent at 30%, whereas BetMGM’s slice was simply 9%.
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