An Ontario regulator has proposed banning retired stars equivalent to Wayne Gretzky, lively athletes, celebrities, and extra from endorsing on-line playing. [Image: Shutterstock.com]
The Alcohol and Gaming Fee of Ontario (AGCO) is proposing a ban on well-known athletes and different celebrities from endorsing on-line playing in a bid to cut back its attraction to an underage viewers.
sturdy attraction to minors
The AGCO says it believes the usage of celebrities and athletes in playing ads has a robust attraction to minors. If permitted, the brand new guidelines would prohibit playing corporations in Ontario from utilizing celebrities or lively or retired athletes. The UK encated an identical legislation in April 2022, however let advertisements starring ex-soccer star Peter Crouch go after deeming he had little attraction to a younger viewers.
Ontario’s playing promoting requirements change may also rule out utilizing cartoon figures, social media influencers, symbols, or position fashions which will sway underage gamblers.
Based on CBC Information, the AGCO will receive comments from stakeholders until May 8 earlier than altering the province’s playing guidelines, which might basically come into impact three months after the regulator publishes the ultimate adjustments.
The brand new guidelines would prohibit advertisements like these starring former NHL star Wayne Gretzky, and lively gamers Auston Matthews and Connor McDavid, who grew to become the primary lively main North American sports activities star to accomplice with a sportsbook when he inked a BetMGM deal in March 2022.