Crystal Palace is the primary EPL crew to associate with a sportsbook operator following the announcement of the front-of-shirt playing sponsorship ban. [Image: Shutterstock.com]
Crystal Palace is the primary English Premier League (EPL) crew to associate with a sportsbook operator because the latest announcement of the front-of-shirt playing sponsorship ban.
logos on sleeves will nonetheless be permitted after the ban goes into impact
The London-based facet could have Kaiyun Sports activities as a left-sleeve sponsor when the 2023-2024 EPL season begins in August. Whereas golf equipment can not have a playing sponsor on the entrance of shirts, logos on sleeves will nonetheless be permitted after the ban goes into impact earlier than the 2026-2027 season. Consultants imagine the value that groups can command for these sleeve positions will quickly rival what firms have been paying for front-of-short positions.
Kaiyun Sports activities is an Asia-focused on-line playing operator. It plans to launch a web-based on line casino and sportsbook for individuals within the UK and has partnerships with different notable soccer groups, together with Actual Madrid.
Speaking about the new agreement, Crystal Palace Chief Business Officer Barry Webber mentioned: “As Asia’s largest digital sports activities platform, Kaiyun has a powerful and constant repute for delivering sports activities and leisure choices for customers.”