Playing business entrepreneurs are at all times looking out for brand spanking new techniques that may assist them and the businesses they promote achieve a foothold in Google’s search outcomes. Nonetheless, whereas there are a lot of approaches that are above board, some entrepreneurs will search for underhand methods to ‘recreation’ the system. One in every of these strategies that’s changing into more and more well-liked is to focus on Google Maps with a view to hijack visitors and direct customers in the direction of unlicensed on-line casinos.
Again in 2021, Google announced that its efforts to battle the spamming of each Google Maps and Google Enterprise profiles had resulted in over 100 million Enterprise Profile edits. Based on Google, this protected over 100,000 reliable companies from tried abuse or hijacking of their profiles.
Nonetheless, Google has failed to forestall spammers from utilizing a mixture of faux opinions and faux enterprise listings to hijack visitors looking for reliable locations and as a substitute direct it to their unlawful on-line casinos.
Unlawful On-line Casinos Rank on the Prime on Google Maps
Searches on Google Maps for reliable land-based casinos typically show pretend listings and hyperlinks to unlawful on-line casinos
Analysis carried out by American on line casino information web site USA-On line casino.com has uncovered misleading strategies utilized by on-line on line casino affiliate entrepreneurs to ‘recreation’ the system – rating within the high positions for casino-related queries on Google Maps within the U.S.
This typically happens in states the place on-line on line casino gaming is both unlawful or not at the moment legislated for.
For instance, a seek for ‘Nevada Casinos’ would ordinarily return search outcomes that record bricks and mortar casinos particularly on condition that Google itself has beforehand said that it might give attention to presenting solely reliable websites for well being or finance associated queries.
Nonetheless whereas there are definitely land-based casinos listed, one of many high outcomes can also be for ‘Nevada On-line On line casino’ which makes use of affiliate hyperlinks to direct customers to a web based on line casino web site.
The spammers have additionally used a reliable slot machine parlor’s addresses as bodily addresses for the enterprise listings in some circumstances.
The identical will be present in a seek for ‘casinos in Alaska’ the place the highest search result’s a web based on line casino that isn’t situated in Alaska. In actual fact, on-line playing is unregulated in Alaska and playing on out-of-state casinos or web sites is definitely unlawful.
The itemizing is certainly pretend and hijacks reliable visitors directing it to a web based on line casino and sportsbook that’s unlicensed. Customers in Alaska who might then use this website would, maybe unknowingly, break the legislation and the Google Maps itemizing facilitates this.
The spammers who create these listings will even create pretend opinions which are designed to spice up the net on line casino’s credibility and enhance the possibilities of efficiently directing visitors to the unlicensed website.
The identical observe will be present in states throughout the USA notably in states the place on-line on line casino gaming shouldn’t be at the moment legislated for. At current, on-line on line casino gaming is simply authorized in six states — Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia.
Google has beforehand said that lower than 1% of all content material considered on Google Maps is fraudulent or abusive. Clearly, this might not be the case close to on-line on line casino queries.