The leisure company fronted by rapper Jay-Z (pictured) and partnered with Caesars for a New York on line casino license bid has launched a daring advert marketing campaign to bolster the assist of New Yorkers. [Image: Shutterstock.com]
Regardless of the New York State Gaming Fee being scheduled to award three extremely prized New York on line casino licenses later this 12 months on the earliest, the Occasions Sq. bid group of Caesars, SL Inexperienced, and Jay-Z’s Roc Nation should not resting on their laurels.
Jay-Z’s world-famous leisure company Roc Nation said it had launched the tutorial promoting marketing campaign in response to an try by “conflicted events [to] unfold misinformation.”
The Brooklyn-born music and leisure icon’s agency took to Twitter with a letter addressed on to New Yorkers outlining the professionals of a Caesars Palace Occasions Sq. on line casino.
Roc Nation additionally ran pricey full-page advertisements within the New York Submit, the New York Day by day Information, and Amsterdam Information because it drew vital first blood in what is certain to be an more and more seen publicity battle.
The Caesars, SL Inexperienced, and Roc Nation bid is, up to now, simply essentially the most seen and interesting pitch. Strategically embracing New York tradition from the get go, Jay-Z stated in December that Caesars Palace Occasions Sq. could be a vacation spot “on the coronary heart of the true crossroads of the phrase.”
the on line casino “will profit all of New York”
On Thursday, Roc Nation went a step additional, saying the casino “will benefit all of New York—the resort and restaurant employees within the space, retailers and surrounding neighborhoods.” The letter additionally said the Occasions Sq. bid commits $115m for “various theater applications that embrace daycare for Broadway employees and their households.”
