Ladies’s sport viewership is seeing positive aspects as sports activities betting spreads throughout the US. [Image: Shutterstock.com]
The curiosity in ladies’s sports activities, with respect to each viewership and betting participation, is on the rise, in accordance with latest findings. As per ESPN Chalk’s David Purdum, BetMGM has simply reported a 40% year-on-year improve in betting on ladies’s sports activities, together with the WNBA, skilled soccer leagues, LPGA, WTA, and extra.
A gaggle of European sports activities betting trade leaders additionally lately launched a examine titled “Breaking Boundaries: Assessing Ladies’s Sports activities, Betting, and Integrity Challenges,” which affirmed that the recognition of ladies’s sports activities is growing.
creating very vital and untapped alternatives for sports activities betting”
“The dramatic development of ladies’s sports activities is a vastly constructive improvement — for sports activities lovers, the sports activities and athletes themselves, and in addition for the betting market,” stated Khalid Ali, CEO of the Worldwide Betting Integrity Affiliation (IBIA). “It’s creating very vital and untapped alternatives for sports activities betting.”
The rise in reputation has been helped by a mix of better consciousness, in addition to the expansion of star gamers and marquee occasions.
A ladies’s March Insanity showdown between Caitlin Clark’s Iowa Hawkeyes and the Angel Reese-led LSU Tigers drew 9.9 million viewers this yr, simply over two million fewer than the 2022 World Collection and over twice as a lot because the NHL’s Stanley Cup Last.
In a landmark second in June, Amanda Nunes and Irene Aldana headlined UFC 289 in what was the previous’s ultimate combat of her profession, which resulted in a victory by way of unanimous choice.
The ladies’s World Cup can be in line to probably smash betting and viewership data for ladies’s sports activities when it will get underway on July 20. BetMGM has the USA as +225 favorites to win the competitors, forward of England (+400), Spain (+550), and Germany (+700).