Stake has renamed the Sauber F1 staff for the following two seasons. [Image: Shutterstock.com]
For the following two F1 seasons, followers must get used to the identify of crypto on line casino Stake and its streaming platform Kick. The corporate has secured full naming rights for the Sauber F1 staff, formally rebranding it to Stake F1 Group Kick Sauber from the 2024 marketing campaign.
Stake has levelled up its place to sole title accomplice
Stake joined Sauber as co-title accomplice for 2023, sharing naming rights with Alfa Romeo. Now that the latter has departed the scenario, Stake has leveled up its place to sole title accomplice, permitting it to alter the identify of the Alfa Romeo F1 Group Stake.
Stake-funded streaming platform Kick has additionally secured naming rights of the chassis for the 2024 and 2025 seasons. Subsequent 12 months’s model will probably be generally known as Kick Sauber C44. The staff’s X web page shared the information on Friday:
The brand new identify will final for 2 seasons till Audi takes over and rebrands the staff once more.
Commenting on the partnership with Stake and Kick, Sauber Motorsport Group Consultant Alessandro Alunni Bravi mentioned the partnership “is the most recent and boldest show of the philosophy that drives us.” He added: “Our objective is to make the following step find new and modern methods to get nearer to our followers.”